The Michele Mantovani Studio team is in charge of the art direction of the furniture company Kelvin Giormani. In addition to coordinating the stylistic line of the brand, we take care of the global communication strategy, as well as the design of collections, stands and catalogues. For the 47th Guangzhou Furniture Fair, our studio designed the stand where the firm will present its new collection of sofas, armchairs and side tables, also designed by Michele Mantovani Studio.
The design of the stand offers visitors a journey through domestic spaces of high international design. For the finishes of the walls and structures, we have used the same materials that predominate in Kelvin Giormani’s Italian design furniture: fabrics, leather, marble and wood.
The centre of the stand is dominated by a lounge area for meetings with clients. This space is visually isolated from the traffic of visitors to the fair by structures that resemble shelves and is enclosed by murals where we present this year’s new fabric and leather finishes.